Tuesday 15 November 2011

Going to Cinema City....

The trip to Cinema City gave us an insight into how cinema has become more popular, who the main companies are and the fact that we are getting a fewer choice of film to see at the cinema.

Over the years, cinema has become more and more popular with figures rising up to 164.2 million last year however that seems like nothing compared with the figures in the post war 1940's which were 500 million. In addition, in 1982 there was a dramatic decline in the number of visitors to the cinema with a very low number of only 50 million a year. This was due to the introduction of home videos. This meant that people didn't have to pay to go and see their favourite film. They could simply buy it on video and watch it as many times as they liked in the comfort of their own home. However, a couple of years later in 1984, there was a huge multiplex built in Milton Keynes making the figures of cinema go on the increase once again.
It seems that in America, the time when viewing figures are at a high is during the summer. This is because it is the holiday season and people have time to go to the cinema and also because in some cases it is much cooler inside the cinema complex. On the other hand, in Britain the peak time is between January and March. This is because the weather is colder and unlike in America where the weather is nice and sunny most of the time, people in Britain want to make the most of the sunshine whilst it lasts.
The term blockbuster was non-existent before the film 'Jaws' was released. The term came about because of the long queues that literally went round the block. Considering the rise in numbers of people going to the cinema, there has been a fewer choice of types of films to see in the cinema. Typically they have been big hollywood blockbusters and there is very little opportunity to see local British films or films of a different culture.
The film that we got to see, Animal Kingdom was a first time directors film from Australia. It was released by Sony pictures classics, their independent division and was made on a low budget of $5.2m and even managed to win the Sun Dance award. Compared to others, this budget was a very low budget.
  • Avatar $237m
  • Pirates of The Caribbean 4 $250m
  • Kings Speech $15m
  • Slumdog Millionaire $15m
Similarly to Animal Kingdom, Cinema City likes to show films of different languages, cultures and others that you wouldn't perhaps have a chance to see in a big cinema such as Odeon or Vue. Films such as 'Amelie'- a french film or completely different films such as 'We need to talk about Kevin'.
Currently, Cinema City are always trying to thing of new ways to bring audiences in and don't always rely on films. They also use the stage and show live opera performances among other types of performances and also offer an educational programme to deliver presentations to students about cinema and film.
Cinema City only has 3 screens which is a small amount compared to the 14 at Odeon, however they still bring in a lot of money. These films were the 5 most viewed films from Septemeber to October 2010 at cinema city with the King's Speech bringing the most profit they have had for 10 years.
  • The King's Speech
  • Slumdog Millionaire
  • The Single Man
  • The Reader
  • Quantum of Solace
Animal Kingdom, 2010

Director: David Michod

This film was inspired by real life events in the criminal world of Melbourne, Australia and tells the story of a 17 year old boy who gets caught up in his uncles' run ins with the law resulting in nearly everyone getting killed.

In my opinion this was a good film for a first time director. The characters were not overplayed or exaggerated and the first quiet and innocent perceptions of Janine really do hide the real evil that lurks below. However, for me, I think that there were perhaps too many people being murdered which perhaps made it feel a bit over the top but at some points the director killed characters off in an unexpected way which often made you jump which kept you involved with the film. Also, I feel like there was too much going on to get your head round and that perhaps you would have to watch it a few more times to fully understand the film. Other than that, I think that it was an excellent film.

Here is the trailer for Animal Kingdom
 

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